In short
Channable is a multi-channel e-commerce tool that helps companies easily promote their products and services across various channels.Through automated feed management, ppc generators and API links, among others, it becomes easy for companies to advertise on platforms such as Google, Facebook, Amazon and bol.com. The biggest battle ub strikes by using Channable? Saving time through automation, better online findability and more advanced campaigns.
Curious to know how this fits into a broader strategy? Take a look at our approach to Google Ads.
Why would you for Channable choose?
Channable stands out from the rest because of their user-friendliness, great integration capabilities and speed with which businesses can get results. Channable offers:
Automation
Replacing manual processes. You never need to reach for the Google Ads Editor again.
Multichannel integration
Support for many advertising platforms and marketplaces.
Advanced rules
Optimise your product data with smart filters and adjustments. Channable has launched AI integrations into its rules, allowing you to make large bulk adjustments quickly without losing control.
Premium support
A dedicated team is always ready to help you with your questions or challenges. This sounds very obvious, but if you Merchant Centre suddenly grinds to a halt, you'll be glad to have a team ready for you right away.
More advanced capabilities from Channable
Channable offers several advanced features that help companies work more efficiently and increase their ROI
Feed Optimisation
The product data is automatically updated for each platform according to its requirements.
API integrations
With big marketplaces like Amazon and Bol.
PPC automation tool
Create ads for Google Ads and Microsoft Advertising. This allows you to put generators live in a short time that can activate dozens of campaigns. This generator is fully automated. Do you have a new product? No problem, after 1 sync the ads are instantly live.
Real-time updates
Stock and prices of products are instantly synchronised.
These features make Channable an indispensable tool for businesses.
In the practice
At Taskforce, we work with Channable every day to help clients achieve their goals. Some practical examples of how we use Channable:
For product feed optimisations
Improving product data for platforms such as Google Shopping and bol.com. We are also increasingly using AI integrations such as Vertex AI.
Automatic advertising
Creation of dynamic Google Ads campaigns based on your product data. This saves a lot of time, allowing our specialists to think strategically.
Rule-based adjustments
Filter and optimise feeds with smart rules, such as excluding sold-out items.
Marketplace integrations
Link your products to marketplaces such as Amazon and Bol.
API connections
Automatically synchronise product data between webshops and advertising systems.
Bulk actions
Apply changes to large quantities of products quickly and easily.
Focus on growth
Automation of processes to free up time for strategic growth.
Runners
Optimising campaigns by focusing on best-performing products. This is where Channable's Labelizer comes in very handy.
Quality control
Monitor and continuously improve the quality of feeds.
Our working method
Within Taskforce, this is our structured approach that we do when intemplating Channable:
1. Inventory
We identify customer needs, such as the use of marketplaces or advertising campaigns. But we also look further: where can we really show our added value.
2. Proposal
We make a plan for the client with an overview. We will always do a cost-benefit analysis here. After all, Channable is not expensive, but neither is it free.
3. Account creation
We help the customer create a Channable account. This is done within 1 minute.
4. CMS link
We link Channable to the client's CMS (e.g. Shopify)
5. Product feed review
We assess the quality of the product data from the import source. It is rare that we get the perfect feed straight into our laps. Fortunately, that leaves us with some fun work to do!
6. Feed optimisation
We set up product feeds and APIs.
7. Test phase
We carry out extensive testing to detect errors.
8. Monitoring
During the process, we continue to monitor and optimise the data flow.
9. Strategic advice
We support the client in achieving their goals with ongoing guidance.
Why customers choose Taskforce as a Channable partner
Taskforce is an experienced partner helping clients get the most out of Channable. Our unique approach:
- Senior expertise: Taskforce employs only senior specialists with years of experience.
- Strategic guidance: We combine technical knowledge with marketing strategic insight.
- Premium support: Access to exclusive features and within Taskforce we have direct lines of communication with Channable.
- Flexibility: We adapt to the specific needs of each client.
- Success stories: One of our clients with millions of products has made huge strides in its PPC campaigns thanks to Channable and Taskforce.
Our specialists ensure that the extra data available is converted into measurable results. We combine the technical capabilities with Taskforce's strategic marketing insight, enabling our clients to get the most out of their online marketing.
This combination allows us to offer clients a complete solution. Which not only delivers more data, but also uses this data effectively for improved campaign results.
Ready to launch?
Discover how Taskforce and Channable can take your e-commerce to the next level. Contact Taskforce Agency today for a no-obligation discussion about the possibilities of Channable for your (organisation)
Frequently Asked Questions about Channable
Does Channable also work if you’re already using another feed management tool?
Yes, Channable can be used alongside or as a replacement for an existing tool. During implementation, we first analyse your current feed and campaign structure to ensure that the switch has no impact on ongoing Shopping or PPC campaigns.
Is Channable also suitable for smaller product ranges?
Channable was originally developed for large product catalogues, but its automation rules and PPC generators already save time and improve organisation even with just a few hundred products, although the impact is greatest as the product range grows.