In short
Taggrs is a server-side tracking solution that is fundamentally changing the way companies collect data online. We are in a time when privacy laws are getting stricter and the use of adblockers is increasing. Taggrs is a solution for accurate data processing. This goes through a server instead of the user's browser. In short, we switch from 3rd party cookies to 1st party. Perhaps it may seem like a small difference, but this very thing is going to ensure that your business is ahead of the game in the future.
Taggrs allows marketers to regain access to crucial website data. Taggrs operates fully within the AVG legislation. Taggrs allows you to improve the ‘data gaps’ in your webshop from an average of 15% to just +/- 5%, resulting in better insights and more effective marketing campaigns.
Curious to know how this fits into a broader strategy? Take a look at our approach to Data & Tracking.
Why you as a company with Taggrs want to work
Direct increase in measurability data, allowing your marketing dollars to be spent more efficiently
‘Ad blockers’ and ’tracking prevention’ become terms you no longer have to think about
Free and personal support from a Dutch party.
European servers and full AVG compliance
Great improvement in campaign results through more accurate data
The software is designed to pay for itself. This is a continuation of the data enrichment within the platform that allows us to make better decisions and thus achieve better campaign results.
More advanced capabilities by Taggrs
Taggrs stands out from the rest because of their advanced functionalities. The different functionalities are:
Template Gallery (TAGGRS Template Gallery - Copy our Expert Templates)
Taggers offers a comprehensive collection of GTM templates, simplifying tracking implementation.
AGGRS Analytics (Server Side Analytics: Measuring Impact of Server Side Tracking)
The Taggrs analytics tool measures the impact of server-side tracking. This gives the user instant insight into the effectiveness of server-side tracking.
Consent Management (TAGGRS Consent Tool - Meet Consent Rates)
The Consent Tool offers extensive options for measuring consent percentages from your website. This gives you insight into what percentage of data you are missing. This ensures compliance with privacy laws.
European Infrastructure (TAGGRS Infrastructure - Servers in-house.)
Taggers uses only its own servers within Europe, ensuring optimal data, sovereignty and privacy compliance.
In the practice
In practice, we implement Taggrs through a structured process:
Analysis of the existing tracking setup
We start with an analysis of the current tracking setup to identify your existing situation.
Creating a Taggrs account
After the analysis, we create a Taggrs account and link it to the customer's payment details for a smooth onboarding.
Setting up the server-side container
We set up a server-side container and link it to the customer's domain for optimal integration and management.
Optimisation of configuration
The configuration is carefully optimised to make data collection as efficient as possible.
Implementation of first-party cookie tracking
We implement first-party cookie tracking to improve user recognition and increase the quality of data collected.
Activation and extensive testing
After activation of the server-side container, we perform extensive testing to ensure data quality.
Continuous monitoring
The system is continuously monitored to identify and resolve problems quickly, ensuring the data flow remains reliable.
Continuous support
Finally, we offer ongoing post-interpretation support. In this way, together we achieve the maximum value from the system.
Why customers for Taskforce choose as Taggrs partner
Taskforce is the ideal partner for companies looking to implement Taggrs. Where Taggrs provides the data flow, Taskforce brings the expertise to deploy and leverage this data. As a certified partner, we have access to:
- Premium support and direct lines of communication with Taggrs
- Beta-testing of new features
- Dedicated account management
Our specialists ensure that the extra data available is converted into measurable results. We combine the technical capabilities with Taskforce's strategic marketing insight, enabling our clients to get the most out of their online marketing.
This combination allows us to offer clients a complete solution. Which not only delivers more data, but also uses this data effectively for improved campaign results.
Ready to take your data to the next level to lift?
Stop missing out on valuable data and improve the effectiveness of your online marketing campaigns. Contact Taskforce Agency today for a no-obligation discussion about the possibilities of Taggrs for your (organisation)
Frequently Asked Questions about Taggrs
Does Taggrs still work if visitors do not accept cookies?
Taggrs only transmits data for which consent has been given and processes this via first-party server-side tracking, which significantly improves the quality of the measurable data compared with traditional cookies, whilst always respecting the visitor’s choice.
To what extent does Taggrs actually help against ad blockers?
Because the measurements are carried out via a dedicated server rather than via scripts that are detected by ad blockers, a large proportion of the data that would otherwise be lost is still recorded correctly, which, according to Taggrs, reduces the ‘data gap’ from an average of 15% to around 5%.