{"id":413,"date":"2025-07-28T16:54:48","date_gmt":"2025-07-28T16:54:48","guid":{"rendered":"https:\/\/taskforce.nl\/?page_id=413"},"modified":"2026-08-24T12:38:05","modified_gmt":"2026-08-24T10:38:05","slug":"linkedin","status":"publish","type":"page","link":"https:\/\/taskforce.nl\/en\/linkedin\/","title":{"rendered":"LinkedIn"},"content":{"rendered":"<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">In short<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-d2a1cbc92106300feca5c76dc443f512 wp-block-paragraph\" style=\"color:#5e5e5e\"><strong>LinkedIn is the platform if you want to reach out to companies and it offers many unique opportunities. It is the platform to connect with professionals. With many advanced targeting options and a powerful ad format, you can effectively convey your company's message to the right audience. Taskforce is the company that helps you make optimal use of LinkedIn for your business. As a result, you achieve maximum impact and return on investment from your ads.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious to know how this fits into a broader strategy? Take a look at our approach to <a href=\"https:\/\/taskforce.nl\/en\/social-ads\/\">Social Ads<\/a>.<\/p>\n\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Why<\/mark> LinkedIn Advertising?<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-grey-color has-text-color has-link-color has-medium-font-size wp-elements-a2659f4d3d3dd4b6b4f24020cab951f1 wp-block-paragraph\"><strong>LinkedIn differs from other social media platforms in that users here actively search for business information. This makes it an ideal platform for companies focusing on B2B marketing, lead gen and employer branding.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The targeting options on LinkedIn go a lot further than on other platforms. You can target audiences based on job title, company size, sector, experience level and even specific skills. As a result, your business ads are only shown to the relevant target group. This ensures that the conversion rate is increased.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, LinkedIn offers exclusive ad formats such as <strong>Message Ads, Dynamic Ads <\/strong>and <strong>Lead Gen Forms<\/strong>, with these ad formats, you can collect more quality leads without users leaving LinkedIn.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/ruben-bernt-taskforce-taskforce.webp\" alt=\"Ruben and Bernt, founders of Taskforce, in conversation\" class=\"wp-image-1977\" srcset=\"https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/ruben-bernt-taskforce-taskforce.webp 1000w, https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/ruben-bernt-taskforce-taskforce-300x180.webp 300w, https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/ruben-bernt-taskforce-taskforce-768x461.webp 768w, https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/ruben-bernt-taskforce-taskforce-18x12.webp 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Our approach for your LinkedIn campaigns<\/h2>\n\n\n\n<p class=\"has-grey-color has-text-color has-link-color has-medium-font-size wp-elements-36b14c6e5c714d9bc1a46c404ffa97ba wp-block-paragraph\"><strong>An effective LinkedIn campaign requires a strategic approach and precise design of your ads. At Taskforce, we work with a structured process to get the best results:<\/strong><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-549e1f2d wp-block-group-is-layout-grid\"><div id=\"taskforce-card-block_cb4823f045e1b3605f30ab0845f425c2\" class=\"taskforce-card-block card card-white card-normal\">\n    <div class=\"inner-block\">\n\n<h3 class=\"wp-block-heading\">1. Target group analysis and strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We start with an in-depth analysis of your target audience and objectives. Do you want to reach decision-makers within a particular sector? Or are you looking for specific professionals based on their job title? We develop a strategy that matches your B2B marketing goals.<\/p>\n\n<\/div>\n<\/div>\n\n\n<div id=\"taskforce-card-block_cb4823f045e1b3605f30ab0845f425c2\" class=\"taskforce-card-block card card-white card-normal\">\n    <div class=\"inner-block\">\n\n<h3 class=\"wp-block-heading\">2. System design and tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To manage campaigns optimally, we set up the LinkedIn Campaign Manager and link the necessary ad accounts. We implement tracking codes such as the LinkedIn Insight Tag, which allows us to measure the behaviour of website visitors and optimise ads based on conversions.<\/p>\n\n<\/div>\n<\/div>\n\n\n<div id=\"taskforce-card-block_cb4823f045e1b3605f30ab0845f425c2\" class=\"taskforce-card-block card card-white card-normal\">\n    <div class=\"inner-block\">\n\n<h3 class=\"wp-block-heading\">3. Creative content and ad optimisation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn users are looking for valuable and relevant content. That's why we make sure ads are professional and compelling. Whether Sponsored Content, Message Ads or Video Ads, we work closely with content teams to create catchy and conversion-oriented campaigns.<\/p>\n\n<\/div>\n<\/div>\n\n\n<div id=\"taskforce-card-block_cb4823f045e1b3605f30ab0845f425c2\" class=\"taskforce-card-block card card-white card-normal\">\n    <div class=\"inner-block\">\n\n<h3 class=\"wp-block-heading\">4. Campaign monitoring and optimisation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After going live, we analyse ad performance and run A\/B tests to improve CTR, conversion rate and lead quality. We constantly make adjustments to maximise the return on your ad budget.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"taskforce-card-block_35eec829e51e63b881881210ec3edfe1\" class=\"taskforce-card-block card card-black card-medium\">\n    <div class=\"inner-block\">\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/hannodevries-20250509-dutchagencyevent2025-web-168-taskforce.webp\" alt=\"Team Taskforce at an awards ceremony\" class=\"wp-image-1959\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/hannodevries-20250509-dutchagencyevent2025-web-168-taskforce.webp 1024w, https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/hannodevries-20250509-dutchagencyevent2025-web-168-taskforce-300x200.webp 300w, https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/hannodevries-20250509-dutchagencyevent2025-web-168-taskforce-768x512.webp 768w, https:\/\/taskforce.nl\/wp-content\/uploads\/2026\/08\/hannodevries-20250509-dutchagencyevent2025-web-168-taskforce-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Why choose Taskforce?<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>LinkedIn Advertising can be costly, but with the right strategy, it delivers high-quality leads and valuable business connections. Taskforce is distinguished by:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn expertise:<\/strong> We know exactly how to optimise targeting and ad formats for your business.<\/li>\n\n\n\n<li><strong>A data-driven strategy:<\/strong> We base our choices on data and ensure that your budget is spent as effectively as possible.<\/li>\n\n\n\n<li><strong>Conversion-oriented approach:<\/strong> We focus on qualitative leads and measurable results.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Contact us today and find out how LinkedIn can grow your business!<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-3f47bb0f71116fad27e555dabe760df3 wp-block-paragraph\" style=\"color:#5e5e5e\"><strong>Do you want to use LinkedIn for lead generation, recruitment or branding? Taskforce helps your company take these steps.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/taskforce.nl\/en\/contact\/\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions about LinkedIn<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1786123769762-0\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Is advertising on LinkedIn more expensive than Meta or Google Ads?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>The cost per click is generally higher than on Meta or in Google Ads, but this is offset by the precision of the targeting: you reach exactly the job titles, sectors and company sizes that are relevant to B2B, meaning less of your budget is wasted on an irrelevant audience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786123769762-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What type of content works best in LinkedIn adverts?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Content that aligns with a business decision-making process performs best: concrete results, real-world case studies and clear value propositions work better than purely promotional messages, particularly when combined with lead generation forms that lower the barrier to responding.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In het kort LinkedIn is h\u00e9t platform als u bedrijven wil bereiken en het biedt bedrijven veel unieke kansen. Het is het platform om in contact te komen met professionals. Met veel geavanceerde targetingopties en een krachtig advertentieformaat kun u uw boodschap van uw bedrijf effectief overbrengen naar de juiste doelgroep. Taskforce is het bedrijf&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-413","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/taskforce.nl\/en\/wp-json\/wp\/v2\/pages\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taskforce.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/taskforce.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/taskforce.nl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/taskforce.nl\/en\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"https:\/\/taskforce.nl\/en\/wp-json\/wp\/v2\/pages\/413\/revisions"}],"wp:attachment":[{"href":"https:\/\/taskforce.nl\/en\/wp-json\/wp\/v2\/media?parent=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}