{"id":433,"date":"2025-07-28T17:11:08","date_gmt":"2025-07-28T17:11:08","guid":{"rendered":"https:\/\/taskforce.nl\/?page_id=433"},"modified":"2026-08-24T12:38:00","modified_gmt":"2026-08-24T10:38:00","slug":"sea","status":"publish","type":"page","link":"https:\/\/taskforce.nl\/en\/sea\/","title":{"rendered":"SEA"},"content":{"rendered":"
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Why is it important to use a senior specialist for SEA?<\/h2>\n\n\n\n

A successful SEA campaign requires more than just setting up ads. It involves strategic thinking, data analysis and continuous optimisation. An experienced SEA specialist knows exactly how to make campaigns profitable and can determine the right strategy based on data.<\/strong><\/p>\n\n\n\n

At Taskforce, we work exclusively with specialists who have at least five years' experience and have set up and optimised campaigns at various companies and industries. This ensures that they switch quickly, know best practices and work efficiently. In addition, our specialists look beyond Google Ads. They include conversion optimisation, landing pages and even e-mail marketing in their approach.<\/p>\n\n\n\n

A senior specialist will also ensure that your advertising budget is well spent. Business owners do not want to spend hundreds of euros a day without insight into results. We therefore continuously monitor and optimise the performance of campaigns to ensure that every euro contributes to your business goals.<\/p>\n\n\n\n

Curious to know how this fits into a broader strategy? Take a look at our approach to Google Ads<\/a>.<\/p>\n\n<\/div><\/section>\n\n\n\n

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Advanced capabilities<\/mark> from SEA<\/h2>\n\n\n\n

SEA offers many advanced features beyond simply setting up ads. At Taskforce, we use the latest techniques and insights to improve campaign performance.<\/strong><\/p>\n<\/div>\n\n\n\n

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Some of the advanced capabilities we apply:<\/h3>\n\n\n\n

POAS\/ROAS optimisation<\/strong>. Instead of just looking at ROAS, we focus on actual profitability per ad euro.<\/p>\n\n\n\n

Server-side tracking<\/strong>. Through tools such as Profitmetrics, we measure conversions more accurately and avoid losing valuable data.<\/p>\n\n\n\n

Shopping campaigns<\/strong>. As well as Search, we also Google Shopping<\/a> so that your products appear directly in the search results, complete with images and prices.<\/p>\n\n\n\n

Performance Max<\/strong>. To ensure full coverage across all Google channels, we combine SEA with Performance Max<\/a>-campaigns.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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KPIs and metrics we monitor<\/h3>\n\n\n\n

SEA is all about data. We continuously measure and analyse campaign performance and make adjustments based on:<\/p>\n\n\n\n